Effectively Quantifying the Business Impact of Media Relations in Healthcare
A new method to measure media relations
For the first time in the healthcare communications industry, there is data to show how public relations, and specifically media relations, can increase sales and help meet business goals.
This research paper introduces a new approach to effectively measure the business value of media relations efforts used by the Orlando Health media relations team in conjunction with their PR agency partner, MediaSource and measurement partner, Mastercard.
Orlando Health is a not-for-profit healthcare organization with a long tradition of serving its many and varied communities. With physicians in more than 100 specialties, the healthcare system attracts patients from across the state, region and nation.
MediaSource is a story-centric public relations agency specializing in health and science to help hospitals and healthcare brands meet business goals. With 25 years of success in boosting reputation, driving volume and promoting thought leadership using video storytelling, our unique approach powers healthcare brands to the next level.
